A Nobel Prize-winning scientist reveals biology's most transformative achievements in decades--a narrative that reads like a Double Helix for the dawning of the RNA age.

Delving into the heart of cellular function and the role of RNA in genetic expression, The Catalyst invites readers on a journey through the microscopic world where life's deepest secrets are being unlocked. Tom Cech masterfully intertwines the story of scientific discovery with the broader implications of RNA research, which has the potential to revolutionize our understanding of health and disease.

For the first time in history, we have instantaneous access to the world's knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we'll never know or remember enough.

Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. As a trusted and organized digital repository of your most valued ideas, notes, and creative work synced across all your devices and platforms, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals. Discover the full potential of your ideas and translate what you know into more powerful, more meaningful improvements in your work and life by Building a Second Brain.

Tony Fadell, the leader of the teams that created the iPod, iPhone, and Nest Learning Thermostat, shares over 30 years of Silicon Valley experience in this unorthodox guide to making things worth making. Build is a mentor in a box, offering personal stories, practical advice, and insights into some of the most impactful products and people of the 20th century.

With quick entries that build on each other, Tony charts his journey from product designer to leader, startup founder, executive, and mentor. He uses captivating examples, such as the process of building the very first iPod and iPhone, to help readers tackle problems they're currently facing, from securing startup funding to managing workplace challenges.

Through his experiences with mentors like Steve Jobs and Bill Campbell, Tony advocates for old-school, unorthodox advice. He emphasizes that while human nature doesn't change, what we create can. His guidance focuses on leading and managing effectively, not reinventing the wheel, to make things worth making.

NATIONAL BESTSELLER - From the former Governor of the Bank of Canada, Stephen Poloz presents a far-seeing guide to the powerful economic forces that will shape the decades ahead. The economic ground is shifting, with increased volatility and widespread concern about financial futures. In this urgent and accessible guide, Poloz examines the crises and opportunities that lie ahead.

He identifies tectonic forces such as an aging workforce, mounting debt, rising income inequality, and technological advances that are disrupting employment, alongside climate change driving a transition to a lower-carbon economy. These forces have profound implications across various aspects of life, including work, housing, investment, government and central bank policy, and corporate roles in society. The pandemic has intensified many of these issues.

Poloz draws parallels with past economic crises, from the Victorian Depression to the 2008 downturn, to forecast the potential challenges and opportunities in the future. He suggests that the upcoming upheaval, unlike natural disasters, could provide chances for renewal and growth. This book is filled with insights for employers, investors, policymakers, and families, making it an essential resource for navigating the uncertain times ahead.

"On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer." —Satoru Iwata

Satoru Iwata was the former Global President and CEO of Nintendo and a gifted programmer who played a key role in the creation of many of the world's best-known games. He led the production of innovative platforms such as the Nintendo DS and the Wii, and laid the groundwork for the development of the wildly successful Pokémon Go game and the Nintendo Switch. Known for his analytical and imaginative mind, but even more for his humility and people-first approach to leadership, Satoru Iwata was beloved by game fans and developers worldwide.

In this motivational collection, Iwata addresses diverse subjects such as locating bottlenecks, how success breeds resistance to change, and why programmers should never say no. Drawn from the "Iwata Asks" series of interviews with key contributors to Nintendo games and hardware, and featuring conversations with renowned Mario franchise creator Shigeru Miyamoto and creator of EarthBound Shigesato Itoi, Ask Iwata offers game fans and business leaders an insight into the leadership, development and design philosophies of one of the most beloved figures in gaming history.

By the end of this book, you will understand what is valuable, how to measure value, and how to optimize the flow of value—from idea to your customer. As legacy organizations transition to newer, end-to-end agile operating models, the Project Management Office (PMO) needs to redesign its mission and operation to be more in line with these modern ways of working. This requires being more customer-focused and value-adding, and less tied to antiquated processes and mindsets.

Visionary leaders are transitioning into enablers of this change, maximizing value through the entire organization. Middle management, including program and project managers (PMs), are racing to maximize their professional relevancy in this new world.

This book defines the role of the agile value management office (VMO), using case studies and a clear road map to help PMs visualize and implement a new path where middle management and the VMO are valued leaders in the age of business agility.

Remote Work Revolution: Succeeding from Anywhere offers a blueprint for thriving in remote and hybrid organizations. Harvard Business School professor and virtual work expert Tsedal Neeley provides insights into the unique challenges that come with managing and working in a digital environment.

As the world rapidly transitions to remote work due to unprecedented events such as Covid-19, companies and employees alike are adapting to a new way of working. This book tackles the challenges of virtual work, such as feelings of isolation, maintaining productivity, and fostering trust without in-person interactions. It also addresses the benefits, including reduced commute times, lower operational costs, and access to a global talent pool.

Neeley's book is filled with evidence-based answers to the most pressing questions about remote work, actionable steps, and interactive tools designed to help leaders and team members create effective strategies for remote collaboration. By following Neeley’s advice, readers will learn how to break through routine norms and use remote work to their advantage.

From former CEO and popular TED speaker Margaret Heffernan comes a timely and enlightening book that equips you with the tools you need to face the future with confidence and courage.

How can we think about the future? What do we need to do—and who do we need to be? In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organizations who aren't daunted by uncertainty. We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won't provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn't repeat itself and even genetics won't tell you everything you want to know. Tomorrow remains uncharted territory, but Heffernan demonstrates how we can forge ahead with agility.

Drawing on a wide array of people and places, Uncharted traces long-term projects that shrewdly evolved over generations to meet the unpredictable challenges of every new age. Heffernan also looks at radical exercises and experiments that redefined standard practices by embracing different perspectives and testing fresh approaches. Preparing to confront a variable future provides the antidote to passivity and prediction. Ranging freely through history and from business to science, government to friendships, this refreshing book challenges us to mine our own creativity and humanity for the capacity to create the futures we want and can believe in.

Late in 2017, the conversation about the global impact of artificial intelligence (AI) changed forever. China delivered a bold message when it released a national plan to dominate all aspects of AI across the planet. Within weeks, Russia's Vladimir Putin raised the stakes by declaring AI the future for all humankind, and proclaiming that, "Whoever becomes the leader in this sphere will become the ruler of the world."

The race was on. Consistent with their unique national agendas, countries throughout the world began plotting their paths and hurrying their pace. Now, not long after, the race has become a sprint.

Despite everything at risk, for most of us AI remains shrouded by a cloud of mystery and misunderstanding. Hidden behind complex technical terms and confused even further by extravagant depictions in science fiction, the realities of AI and its profound implications are hard to decipher, but no less crucial to understand.

In T-Minus AI: Humanity's Countdown to Artificial Intelligence and the New Pursuit of Global Power, author Michael Kanaan explains the realities of AI from a human-oriented perspective that's easy to comprehend. A recognized national expert and the U.S. Air Force's first Chairperson for Artificial Intelligence, Kanaan weaves a compelling new view on our history of innovation and technology to masterfully explain what each of us should know about modern computing, AI, and machine learning.

Kanaan also illuminates the global implications of AI by highlighting the cultural and national vulnerabilities already exposed and the pressing issues now squarely on the table. AI has already become China's all-purpose tool to impose authoritarian influence around the world. Russia, playing catch up, is weaponizing AI through its military systems and now infamous, aggressive efforts to disrupt democracy by whatever disinformation means possible.

America and like-minded nations are awakening to these new realities, and the paths they're electing to follow echo loudly, in most cases, the political foundations and moral imperatives upon which they were formed.

As we march toward a future far different than ever imagined, T-Minus AI is fascinating and critically well-timed. It leaves the fiction behind, paints the alarming implications of AI for what they actually are, and calls for unified action to protect fundamental human rights and dignities for all.

Leading Without Authority offers a transformative approach to leadership where the power of co-elevation reshapes the way we conduct business and foster relationships. Bestselling author Keith Ferrazzi, with Noel Weyrich, introduces a bold methodology that challenges traditional hierarchical structures, empowering individuals at all levels to take initiative and inspire collective success.

In a rapidly evolving workplace, co-elevation surpasses the limitations of bureaucracy and formal titles. Ferrazzi's philosophy encourages mutual support and accountability, unlocking the potential for unprecedented productivity and engagement. Drawing from extensive research and experience guiding CEOs and senior leaders, this book provides a roadmap for navigating the challenges of modern industries and elevating everyone's performance.

Leadership is redefined to be inclusive, collaborative, and accessible to all, demonstrating that true authority comes not from a title, but from the ability to drive change and encourage teamwork.

Think Like a Rocket Scientist is not just about the celebration of technology's greatest triumphs; it's about the thought process that allows us to reach beyond the known into the realm of the unknown. Ozan Varol, a former rocket scientist, shares the habits, ideas, and strategies that can transform the seemingly impossible into the possible.

The same thought process that allowed Neil Armstrong to take his giant leap for mankind and spacecraft to traverse millions of miles through outer space is now accessible to everyone. Varol introduces nine simple strategies from rocket science that can be applied to our work and life challenges. Whether you're aiming to land your dream job, propel your business forward, pick up a new skill, or create an innovative product, these strategies provide the tools to achieve extraordinary results.

In our world of complex and unfamiliar problems, those who can approach these issues creatively and persistently hold a significant advantage. Think Like a Rocket Scientist will inspire you to embark on your own moonshot project and give you the confidence to achieve liftoff.

An acclaimed tech reporter reveals the inner workings of Amazon, Facebook, Google, Apple, and Microsoft, showing how to compete with the tech titans using their own playbook. At Amazon, "Day One" is code for inventing like a startup, with little regard for legacy. Day Two is, in Jeff Bezos's own words, "stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death." Most companies today are set up for Day Two. They build advantages and defend them fiercely, rather than invent the future.

But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership. Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants' blueprint for sustainable success in a business world where no advantage is safe. Companies today can spin up new products at record speed -- thanks to artificial intelligence and cloud computing -- and those who stand still will be picked apart.

The tech giants remain dominant because they've built cultures that spark continual reinvention. It might sound radical, but those who don't act like it's always day one do so at their own peril. Kantrowitz uncovers the engine propelling the tech giants' continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with--and beat--the titans.

From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era.

In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the bestselling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next ten years of rapid technological disruption.

Technology is accelerating far more quickly than anyone could have imagined. During the next decade, we will experience more upheaval and create more wealth than we have in the past hundred years. In this gripping and insightful roadmap to our near future, Diamandis and Kotler investigate how wave after wave of exponentially accelerating technologies will impact both our daily lives and society as a whole. What happens as AI, robotics, virtual reality, digital biology, and sensors crash into 3D printing, blockchain, and global gigabit networks? How will these convergences transform today's legacy industries? What will happen to the way we raise our kids, govern our nations, and care for our planet?

Diamandis, a space-entrepreneur-turned-innovation-pioneer, and Kotler, bestselling author and peak performance expert, probe the science of technological convergence and how it will reinvent every part of our lives—transportation, retail, advertising, education, health, entertainment, food, and finance—taking humanity into uncharted territories and reimagining the world as we know it.

As indispensable as it is gripping, The Future Is Faster Than You Think provides a prescient look at our impending future.

Mischief, Purpose, Power.

Pirates didn’t just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn’t just challenge the status-quo, they changed everyf*ckingthing. Facing a self-interested establishment, a broken system, industrial-scale disruption and an uncertain future, pirates rebelled against an unfair world and changed it for good. Now, you can follow in their footsteps.

Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala and Banksy. With takeaway sections and a guide to build your own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century. Whatever your ambitions, ideas and challenges, Be More Pirate will revolutionize the way you live, think and work today, and tomorrow.

Universal basic income. A 15-hour workweek. Open borders. Does it sound too good to be true? One of Europe's leading young thinkers shows how we can build an ideal world today.

After working all day at jobs we often dislike, we buy things we don't need. Rutger Bregman, a Dutch historian, reminds us it needn't be this way—and in some places it isn't. Rutger Bregman's TED Talk about universal basic income seemed impossibly radical when he delivered it in 2014. A quarter of a million views later, the subject of that video is being seriously considered by leading economists and government leaders the world over. It's just one of the many utopian ideas that Bregman proves is possible today.

Utopia for Realists is one of those rare books that takes you by surprise and challenges what you think can happen. From a Canadian city that once completely eradicated poverty, to Richard Nixon's near implementation of a basic income for millions of Americans, Bregman takes us on a journey through history, and beyond the traditional left-right divides, as he champions ideas whose time have come.

Every progressive milestone of civilization—from the end of slavery to the beginning of democracy—was once considered a utopian fantasy. Bregman's book, both challenging and bracing, demonstrates that new utopian ideas, like the elimination of poverty and the creation of the fifteen-hour workweek, can become a reality in our lifetime. Being unrealistic and unreasonable can in fact make the impossible inevitable, and it is the only way to build the ideal world.

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, Becoming a Category of One is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a mom-and-pop shop.

Joe Calloway doesn't offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.

Elon Musk is the most daring entrepreneur of our time. There are few industrialists in history who could match Elon Musk's relentless drive and ingenious vision. A modern alloy of Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs, Musk is the man behind PayPal, Tesla Motors, SpaceX, and SolarCity, each of which has sent shock waves throughout American business and industry. More than any other executive today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as a science fiction fantasy.

In this lively, investigative account, veteran technology journalist Ashlee Vance offers an unprecedented look into the remarkable life and times of Silicon Valley's most audacious businessman. Written with exclusive access to Musk, his family, and his friends, the book traces his journey from his difficult upbringing in South Africa to his ascent to the pinnacle of the global business world. Vance spent more than fifty hours in conversation with Musk and interviewed close to three hundred people to tell the tumultuous stories of Musk's world-changing companies and to paint a portrait of a complex man who has renewed American industry and sparked new levels of innovation—all while making plenty of enemies along the way.

In 1992, Elon Musk arrived in the United States as a ferociously driven immigrant bent on realizing his wildest dreams. Since then, Musk's roller-coaster life has brought him grave disappointments alongside massive successes. After being forced out of PayPal, fending off a life-threatening case of malaria, and dealing with the death of his infant son, Musk abandoned Silicon Valley for Los Angeles. He spent the next few years baffling his friends by blowing his entire fortune on rocket ships and electric cars. Cut to 2012, however, and Musk had mounted one of the greatest resurrections in business history: Tesla, SpaceX, and SolarCity had enjoyed unparalleled success, and Musk's net worth soared to more than $5 billion. At a time when many American companies are more interested in chasing easy money than in taking bold risks on radical new technology, Musk stands out as the only businessman with enough dynamism and vision to tackle—and even revolutionize—three industries at once.

Vance makes the case that Musk's success heralds a return to the original ambition and invention that made America an economic and intellectual powerhouse. Elon Musk is a brilliant, penetrating examination of what Musk's career means for a technology industry undergoing dramatic change and offers a taste of what could be an incredible century ahead.

Superintelligence: Paths, Dangers, Strategies by Nick Bostrom is a comprehensive analysis of the concept of artificial intelligence surpassing human intelligence and the potential consequences of such a development. Bostrom explores the capabilities unique to the human brain that have allowed our species to hold a dominant position on Earth. This dominance could be challenged if machine intelligence exceeds our own, presenting a superintelligence that could become extremely powerful, possibly beyond our control.

The book delves into whether it is possible to construct an initial seed AI in such a way that an intelligence explosion could be survivable. Bostrom presents a controlled approach to this explosive potential, addressing topics such as oracles, genies, singletons, boxing methods, tripwires, mind crime, humanity's cosmic endowment, differential technological development, indirect normativity, instrumental convergence, whole brain emulation, technology couplings, Malthusian economics, dystopian evolution, artificial intelligence, biological cognitive enhancement, and collective intelligence.

With lucid writing, Bostrom guides the reader through this complex landscape, making it accessible and engaging. Superintelligence does not merely lay out the challenges ahead; it offers a reconceptualization of our essential tasks in the face of the future of intelligent life and the fate of humanity itself.

Almost every business leader admits that too often, they have a great year on the top line, but too little to show on the bottom line. And when they can't or won't take on more debt, they stay stalled, unable to fund the people, technology, equipment, facilities, acquisitions or expansion that will help their business grow and thrive. With often-overlooked solutions to the five core challenges to building a strong bottom line to fund growth, Profit in Plain Sight resolves that dilemma.

This book will resonate with every business leader at any level who is tired of saying or hearing "We don't have the budget for that" and wants to grow their bottom line and their business by selling more products and services, to more of the right customers, at higher prices, and lower costs... in less time than they're spending on email.

The 55 Profit Accelerators contained in Profit in Plain Sight were synthesized from over 30 years of business experience, often in tough turnaround situations. They're proven, they're classic, they work, they're never taught in business schools, and they have nothing to do with conventional cost-cutting or accounting techniques. Instead, they deliver take-it-to-the-bank results.

For those who believe that there must be a more agile and efficient way for people to get things done, Scrum is a brilliantly discursive, thought-provoking book about the leadership and management process that is changing the way we live.

Jeff Sutherland, the man who put together the first Scrum team more than twenty years ago, offers a compelling explanation of Scrum and its bright promise. Scrum is already driving most of the world's top technology companies and is now spreading to every domain where leaders wrestle with complex projects. Productivity gains of as much as 1200% have been recorded, showcasing the significant impact of Scrum.

Drawing on his experience as a West Point-educated fighter pilot, biometrics expert, early innovator of ATM technology, and V.P. of engineering or CTO at eleven different technology companies, Sutherland challenges dysfunctional realities, looking for solutions with global impact. This book takes you to Scrum's front lines where deep accountability, team interaction, and constant iterative improvement are bringing remarkable results.

From transforming the FBI's outdated systems to perfecting the design of an affordable high-efficiency vehicle, and from improving healthcare delivery to aiding in humanitarian efforts, Scrum is making a difference. The insights from various fields, including martial arts, judicial decision making, and advanced aerial combat, make Scrum consistently riveting.

Reading this book may help you achieve what others consider unachievable, be it inventing groundbreaking technology, creating a new educational system, pioneering ways to feed the hungry, or building a foundation for your family to thrive and prosper.

Three Horizons: The Patterning of Hope is a simple and intuitive framework for thinking about the future. It explains how people often manage to disagree so vehemently about their visions of the future and how to achieve them. The book offers a practical way to begin constructive conversations about the future at home, in organizations, and in society at large.

The three horizons framework is about much more than simply stretching our thinking to embrace the short, medium, and long term. They offer a coordinated way of managing innovation, creating transformational change with a chance of succeeding, dealing with uncertainty, and seeing the future in the present.

In this beautifully illustrated book, Bill Sharpe introduces the Three Horizons framework as a prompt for developing a 'future consciousness'—a rich and multi-faceted awareness of the future potential of the present moment—and explores how to put that awareness to work to create the futures we aspire to.

Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs is a compelling account of a man whose passion for perfection and ferocious drive revolutionized multiple industries, including personal computers, animated movies, music, phones, tablet computing, and digital publishing.

Isaacson's narrative is based on over forty interviews with Jobs conducted over two years, as well as conversations with more than a hundred family members, friends, adversaries, competitors, and colleagues. This biography paints an intricate portrait of a creative entrepreneur known for his intense personality and inventive mind.

Jobs's story offers invaluable lessons on innovation, character, leadership, and values, and serves as a source of inspiration for maintaining America's innovative edge in the digital age. His approach to business and the groundbreaking products that resulted are a testament to his belief in the fusion of creativity with technology.

Throughout the biography, Jobs's colleagues provide a candid view of the qualities that shaped his approach to business and innovation. Despite his complex character, Jobs's impact on the tech world remains unmatched, and his story continues to inspire future generations.

CHANGE FOR THE BETTER! Learn to create world-class logistics and supply chains in any industry using kaizen's seven main principles. At a time when businesses are restructuring to become more competitive, Kaizen in Logistics and Supply Chains is at the forefront of this journey--and can point you in the right direction to help your company in implementing innovative production and logistics systems and changing its culture for the better.

Based on the themes of Masaaki Imai's bestseller, Gemba Kaizen, considered the "bible" of the quality/management movement, this new work provides the first highly detailed explanation of how to create world-class logistics and supply chains regardless of industry. It includes more than 200 photographs, flow diagrams, value stream maps, and tables--and features a case study that illustrates how a company became more competitive by successfully implementing kaizen principles. There's never been a better guide to lead your company's quest for improvement.

KEY FEATURES: Explanation of how the seven main kaizen principles can be applied to transform world-class logistics and worldwide supply chains; Prerequisites for implementing these systems, including stabilization and change management activities; Concrete steps to implementing kanban systems, internal and external logistics loops, design flow production lines, and supermarket systems; Detailed real-world case study to illustrate successful implementation of the book's theories, and scorecards so readers can evaluate their progress in practice. Foreword by Masaaki Imai, Founder and Chairman of the Kaizen Institute, and author of the bestseller Gemba Kaizen.

Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is massively over budget and very late. The CEO wants Bill to report directly to him and fix the mess in ninety days or else Bill's entire department will be outsourced.

With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow, streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited.

In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again.

We live in an era of unprecedented innovation opportunities. Despite building more products than ever, the majority fail—not due to our inability to realize our visions, but because we squander time, resources, and effort crafting the wrong products. What's necessary is a methodical process to quickly evaluate product concepts and improve our chances of success. This is the core of Running Lean.

In this motivating read, Ash Maurya presents a detailed strategy for reaching 'product/market fit' with your nascent venture, drawing on his extensive experience developing a diverse range of products, from high-tech to no-tech. He incorporates insights and methodologies from several groundbreaking approaches, such as the Lean Startup, Customer Development, and bootstrapping.

Running Lean is the quintessential tool for business managers, CEOs, small business owners, developers, programmers, and anyone aspiring to launch a business project.

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think. There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.

Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.

These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion:

• Management deals in reality. Marketing deals in perception.
• Management demands better products. Marketing demands different products.
• Management deals in verbal abstractions. Marketing deals in visual hammers.

Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa.

Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

What do the superstars of modern business have in common? An ability to flip—to think counterintuitively and then act boldly, with no regard for "business as usual" conventions. Peter Sheahan, one of the youngest and fastest-rising stars on the international consulting and speaking circuit, reveals how the world's most effective organizations and individuals distinguish themselves from the competition instead of running with the pack.

Sheahan explores six major flips: Action Creates Clarity—to move forward you must act in spite of ambiguity. Fast, Good, Cheap: Pick Three, Then Add Something Extra—the new standard in every industry. To develop competitive advantage, you must Absolutely, Positively Sweat the Small Stuff. Satisfy customers' needs for engagement and contact—it's not "just business"—Business Is Personal. To win mass-market success, be courageous, Find It on the Fringe, and separate yourself from the competitive herd. To Get Control, Give It Up—empower others to create, dream, and believe for you.

Stick to what you learned in business school at your peril. Today's small-world economy calls for a new way of doing business. It calls for Flip.

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers—creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment—and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

In 1993, Scott McCloud tore down the wall between high and low culture with the acclaimed international hit Understanding Comics, a massive comic book that explored the inner workings of the world's most misunderstood art form. Now, McCloud takes comics to the next level, charting twelve different revolutions in how comics are created, read, and perceived today, and how they're poised to conquer the new millennium.

Part One of this fascinating and in-depth book includes:

• The life of comics as an art form and as literature
• The battle for creators' rights
• Reinventing the business of comics
• The volatile and shifting public perceptions of comics
• Sexual and ethnic representation in comics

Then in Part Two, McCloud paints a breathtaking picture of comics' digital revolutions, including:

• The intricacies of digital production
• The exploding world of online delivery
• The ultimate challenges of the infinite digital canvas