Hobo Nikkan Itoi Shinbun, also known as Hobonichi, is a Japanese company run by Hobonichi Co., Ltd. that designs and produces various daily life products such as T-shirts and notebooks. The company was founded by copywriter Shigesato Itoi, aka "Darling", on June 6, 1998. It was originally his idea to call the site "Almost Daily" to provide more flexibility, as he believed that daily updates would entail too much mental pressure.

Since its launch, some content has been updated every day. What began as Itoi's personal website has expanded into one of the most profitable websites in Japan by focusing on sales of goods. In 2012, the website won the Porter Prize. The site currently receives about 1.5 million page views a day, making it the largest personal website in Japan. Annual sales reached 3 billion yen in 2014, with the company maintaining its stance of not selling any membership-based paid content or advertising space.