We live in an era of unprecedented innovation opportunities. Despite building more products than ever, the majority fail—not due to our inability to realize our visions, but because we squander time, resources, and effort crafting the wrong products. What's necessary is a methodical process to quickly evaluate product concepts and improve our chances of success. This is the core of Running Lean.

In this motivating read, Ash Maurya presents a detailed strategy for reaching 'product/market fit' with your nascent venture, drawing on his extensive experience developing a diverse range of products, from high-tech to no-tech. He incorporates insights and methodologies from several groundbreaking approaches, such as the Lean Startup, Customer Development, and bootstrapping.

Running Lean is the quintessential tool for business managers, CEOs, small business owners, developers, programmers, and anyone aspiring to launch a business project.