"Life's too short to build something nobody wants." Ash Maurya has been an entrepreneur for more than a decade. Throughout that time, he has been in search of a better, faster way for building successful products. Ash Maurya encountered early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. He joined the conversation and has been rigorously applying and testing these principles ever since.

Ash Maurya started sharing his learning on his blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success. That is his mission and reason for being.