Sam Conniff is a British author, entrepreneur, and the founder of Livity. He is widely recognized for his entrepreneurial work in the UK, having received prestigious accolades such as the Ernst & Young Entrepreneur of the Year and a Big Society Award. In 2018, he published Be More Pirate with Penguin Random House, a book that has garnered significant attention.

Conniff is also known as Sam Conniff Allende, a testament to his multi-award-winning serial social entrepreneurship. As the co-founder and former CEO of Livity, Don’t Panic, and Live Magazine, he has embarked on a journey of mentoring thousands of talented young entrepreneurs and hustlers around the world. His entrepreneurial career began at the age of 19, demonstrating his early commitment to making a difference.

An acclaimed public speaker, Conniff advocates for 'business as unusual,' emphasizing corporate responsibility and accountability. He serves as a purpose-driven strategy consultant to major brands including Red Bull, Unilever, and PlayStation. Through his workshops delivered to senior executives at companies like Google and Facebook, as well as to socially conscious young entrepreneurs and innovators from the townships of South Africa, he has further refined the concepts explored in Be More Pirate.