Imagine a world where your brain can be interrogated to learn your political beliefs, thought crimes are punishable by law, and your own feelings can be used against you. Where perfumers create customized fragrances to perfectly suit your emotions, and social media titans bypass your conscious mind to hook you to their products. A world where people who suffer from epilepsy receive alerts moments before a seizure, and the average person can peer into their own mind to eliminate painful memories or cure addictions.

Neuroscience has already made all of the above possible today, and neurotechnology will soon become the universal controller for all of our interactions with technology. This can benefit humanity immensely, but without safeguards, it can severely threaten our fundamental human rights to privacy, freedom of thought, and self-determination. Companies, governments, and militaries are all in: from contemplative neuroscience to consumer-based EEG technology, there have never been more ways to hack and track our brains.

The Battle for Your Brain by Nita A. Farahany dives deeply into the promises and perils of the coming dawn of brain access and alteration. Written by one of the world's foremost experts on neuroscience as it intersects with law and ethics, this highly original book offers a pathway forward to navigate the complex ethical dilemmas that neurotechnology presents, which will fundamentally impact our freedom to understand, shape, and define ourselves.

Can reading a book make you more rational? Can it help us understand why there is so much irrationality in the world? Steven Pinker, author of Enlightenment Now, answers these questions in Rationality. In the 21st century, humanity is reaching new heights of scientific understanding--and at the same time appears to be losing its mind. How can a species that developed vaccines for Covid-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing?

Pinker rejects the cynical cliché that humans are simply irrational--cavemen out of time saddled with biases, fallacies, and illusions. Instead, he explains that we think in ways that are sensible in the low-tech contexts in which we spend most of our lives, but fail to take advantage of the powerful tools of reasoning our best thinkers have discovered over the millennia: logic, critical thinking, probability, correlation and causation, and optimal ways to update beliefs and commit to choices individually and with others.

These tools are not a standard part of our educational curricula and have never been presented clearly and entertainingly in a single book--until now. Rationality also explores its opposite: how the rational pursuit of self-interest, sectarian solidarity, and uplifting mythology by individuals can add up to crippling irrationality in a society. Collective rationality depends on norms that are explicitly designed to promote objectivity and truth.

Rationality matters. It leads to better choices in our lives and in the public sphere, and is the ultimate driver of social justice and moral progress. Brimming with insight and humor, Rationality will enlighten, inspire, and empower.

From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, Noise: A Flaw in Human Judgment is a revolutionary exploration of why people make bad judgments and how to make better ones. Imagine that two doctors in the same city give different diagnoses to identical patients, or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants, or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.

In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions.

Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment—and what we can do about it.

How can we turn back the tide of post-truth politics, fake news, and misinformation that is damaging our democracy? First, by empowering citizens to recognize and resist political lies and deceptions: Using cutting-edge neuroscience research, we show you the tricks post-truth politicians use to exploit our mental blindspots and cognitive biases. We then share with you strategies to protect yourself and others from these threats.

Second, by addressing the damage caused by the spread of fake news on social media: We provide you with effective techniques for fighting digital misinformation.

Third, by exerting pressure on politicians, media, and other public figures: Doing so involves creating new incentives for telling the truth, new penalties for lying, and new ways of communicating across the partisan divide. To put this plan into action requires the rise of a Pro-Truth Movement - a movement which has already begun, and is making a tangible impact.

If you believe truth matters, and want to protect our democracy, please read this book, and join us. Dr. Gleb Tsipursky and Tim Ward have teamed up to help citizens learn to protect themselves from lies, and empower them to put truth back into politics.

Unlock the full potential of your brain, learn faster, and achieve your goals with this instant New York Times and #1 Wall Street Journal bestseller from Jim Kwik, the world’s #1 brain coach. This ultimate brain training book is packed with practical techniques to help you level-up your mental performance and transform your life.

For over 25 years, Jim Kwik has worked closely with successful men and women who are at the top in their fields as actors, athletes, CEOs, and business leaders from all walks of life to unlock their true potential. In Limitless, he reveals the science-based practices and field-tested tips to accelerate self-learning, communication, memory, focus, recall, and speed reading, to create amazing results.

Limitless is the ultimate transformation book and gives people the ability to accomplish more--more productivity, more transformation, more personal success and business achievement--by changing their Mindset, Motivation, and Methods. These “3 M’s” live in the pages of Limitless along with practical techniques that unlock the superpowers of your brain and change your habits.

Learn how to:

• FLIP YOUR MINDSET Identify and challenge the assumptions, habits, and procrastinations that limit you and expand the boundaries of what you believe is possible.
• IGNITE YOUR MOTIVATION By uncovering your passions, purposes, and sources of energy, you can stay focused and clear on your goals. Uncovering what motivates you is the key that opens up limitless mental capacity. This is where Passion + Purpose + Energy meet to move you closer to your goals, while staying focused and clear.
• MASTER THE METHOD Accelerate learning, improve memory, and enhance brain performance Jim Kwik applies the latest neuroscience for accelerated learning, and will help you finish a book 3x faster through speed reading (and remember every part of it), learn a new language in record time, and master new skills with ease.

Packed with tips and techniques to improve memory, focus, recall, and speed reading, this brain training book is the perfect gift for anyone looking to transform their life.

Successful Aging: A Neuroscientist Explores the Power and Potential of Our Lives by Daniel J. Levitin delves into the intricacies of our brains as we age. Levitin challenges the conventional wisdom about aging, advocating for a focus on health span rather than life span. Drawing from developmental neuroscience and the psychology of individual differences, he presents the later years of life as a distinct and valuable stage, replete with its own benefits and opportunities.

The book provides a wealth of resilience strategies and cognitive enhancing techniques that readers can apply to their daily lives, regardless of age. Levitin's work is a call to shift cultural perspectives and embrace the accumulated wisdom and experience of older individuals. With its actionable insights and engaging narrative, Successful Aging serves as an inspirational guide for a proactive and fulfilling approach to our advancing years.

Canada's productivity expert Chris Bailey returns with a totally fresh angle on how to do more with less. Throughout his experiments and research, Bailey came across many little-known insights into how we focus, a key element of productivity. He challenges the common belief that focus is a state of heightened awareness, instead presenting it as a balance between two frames of mind.

The most recent neuroscientific research on attention reveals that our brain operates in two powerful modes that can be harnessed when we manage our attention effectively: hyperfocus, a mode of deep concentration that is the foundation for being highly productive, and scatterfocus, a creative mode that enables us to connect ideas in novel ways.

Hyperfocus guides readers in unlocking both modes so they can concentrate more deeply, think more clearly, and work and live more deliberately. Diving deep into the science and theories about how and why we bring our attention to life's big goals and everyday tasks, Bailey takes his unique approach to productivity to the next level, while retaining the approachable voice and perspective that made him a fast favorite.

Why We Sleep is a groundbreaking exploration of sleep, examining how it affects every aspect of our physical and mental well-being. Neuroscientist and sleep expert Matthew Walker charts the most cutting-edge scientific breakthroughs and, with his decades of research and clinical practice, provides actionable steps towards getting a better night's sleep.

Walker explains how we can harness sleep to improve learning, mood, and energy levels; regulate hormones; prevent cancer, Alzheimer's, and diabetes; slow the effects of aging; and increase longevity. He also delves into the importance of dreaming, how caffeine and alcohol affect sleep, and why our sleep patterns change across a lifetime.

The book is a revolutionary exploration of the vital importance of sleep, transforming our appreciation of the extraordinary phenomenon that safeguards our existence.

Insightful, surprising, and with ground-breaking revelations about our society, Everybody Lies exposes the secrets embedded in our internet searches, with a foreword by bestselling author Steven Pinker. While people often lie to friends, lovers, doctors, pollsters—and to themselves—in Internet searches, they confess their truths, revealing secrets about sexless marriages, mental health problems, and even racist views.

Seth Stephens-Davidowitz, an economist and former Google data scientist, presents what might be the most important dataset ever collected. This unprecedented database of secrets offers astonishing insights into humankind. For example, anxiety does not increase after a terrorist attack, crime levels drop when a violent film is released, and racist searches are no higher in Republican areas than in Democrat ones.

Stephens-Davidowitz reveals information that can be used to change our culture and addresses the questions we're afraid to ask that might be essential to our well-being—both emotional and physical. Everybody Lies is insightful, funny, and always surprising, exposing the biases and secrets deeply embedded within us, at a time when things are harder to predict than ever.

Combining cutting-edge neuroscience with the latest discoveries on the human microbiome, The Mind-Gut Connection offers a practical guide that conclusively demonstrates the inextricable, biological link between mind and body. Dr. Emeran Mayer, professor of medicine and executive director of the UCLA Center for Neurobiology of Stress, provides a revolutionary and provocative look at this developing science, teaching us how to harness the power of the mind-gut connection to take charge of our health and listen to the innate wisdom of our bodies.

The Mind-Gut Connection describes the importance of a predominantly plant-based diet for gut and brain health, the role of early childhood in gut-brain development, and the impact of excessive stress and anxiety in gastrointestinal ailments and cognitive disorders. It also details how to "listen to your gut" and pay attention to the signals your body is sending you, providing insights on diet, the microbiome, and much more.

Superintelligence: Paths, Dangers, Strategies by Nick Bostrom is a comprehensive analysis of the concept of artificial intelligence surpassing human intelligence and the potential consequences of such a development. Bostrom explores the capabilities unique to the human brain that have allowed our species to hold a dominant position on Earth. This dominance could be challenged if machine intelligence exceeds our own, presenting a superintelligence that could become extremely powerful, possibly beyond our control.

The book delves into whether it is possible to construct an initial seed AI in such a way that an intelligence explosion could be survivable. Bostrom presents a controlled approach to this explosive potential, addressing topics such as oracles, genies, singletons, boxing methods, tripwires, mind crime, humanity's cosmic endowment, differential technological development, indirect normativity, instrumental convergence, whole brain emulation, technology couplings, Malthusian economics, dystopian evolution, artificial intelligence, biological cognitive enhancement, and collective intelligence.

With lucid writing, Bostrom guides the reader through this complex landscape, making it accessible and engaging. Superintelligence does not merely lay out the challenges ahead; it offers a reconceptualization of our essential tasks in the face of the future of intelligent life and the fate of humanity itself.

Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

Train Your Brain For Success provides the perspective to analyze how you got where you are and, more importantly, learn the skills to get where you truly desire to be. This book explains specific ways of thinking and acting that will get anyone where they want to go, fast.

Learn to condition your mind to move towards success automatically, by discovering greater memory power and fundamental techniques for boosting reading speed and comprehension.

Get a proven strategy for succeeding and becoming a record-breaking performer.

• Learn to live in the moment
• Become brilliant with the basics
• Aggressively take care of your mind

Train your mind for new levels of success by boosting memory power, reading speed and comprehension.

Thinking, Fast and Slow presents a groundbreaking tour of the mind, as Nobel laureate Daniel Kahneman explains the two systems that drive our thinking. System 1 operates quickly, intuitively, and emotionally; in contrast, System 2 is slower, more deliberate, and more logical.

Kahneman unveils the remarkable capabilities—and the biases and faults—of quick thinking, along with the profound influence of intuitive impressions on our thoughts and behaviors. He delves into the impact of loss aversion and overconfidence on corporate strategies, the difficulty of predicting our future happiness, and how biases affect everything from stock market trading to vacation planning.

Engaging readers in a lively conversation about how we think, Kahneman demonstrates where we can and cannot trust our intuitions and how we can benefit from slow thinking. He provides practical insights into how decisions are made in our personal and business lives and offers strategies to guard against the mental glitches that often lead us astray. Thinking, Fast and Slow is a transformative book that will change the way you think about thinking.

En este libro, el periodista estadounidense Malcolm Gladwell nos explica cómo pensamos sin pensar, de dónde proceden las decisiones que parece que tomamos en dos segundos, pero que no son tan simples como aparentan. ¿Por qué algunas personas son brillantes tomando decisiones y otras son torpes una y otra vez? ¿Por qué algunos siguen su instinto y triunfan, mientras que otros acaban siempre dando un paso en falso? ¿Cuál es el funcionamiento real del cerebro en el trabajo, en clase, en la cocina o en la cama? ¿Y por qué las mejores decisiones suelen ser las más difíciles de explicar?

Este libro revela que quienes son buenos tomando decisiones no son aquellos que procesan más información o que dedican más tiempo a deliberar, sino aquellos que han perfeccionado el arte de hilar fino, de extraer los pocos factores que realmente importan a partir de una cantidad desmesurada de variables.

Douglas Hofstadter's book is concerned directly with the nature of "maps" or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence.

Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.