Ron Millicent is an author who was greatly influenced by Maxwell Maltz's work, Psycho Cybernetics. This book had a significant impact on him, and he has even lectured on its principles to a large sales organization.

Millicent was intrigued by the popularity of books such as The Secret and The Law of Attraction, noting that they are based on the same principles found in Psycho Cybernetics. He has authored two books that are based on these principles, presenting them in a light-hearted manner. These books aim to dispel the myth that these principles are 'new' or 'secret'. They are designed to be enjoyable reads, full of humor, while still conveying all the key tenets.