Jocko Willink and Leif Babin served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq. Through difficult months of sustained combat, Jocko, Leif, and their SEAL brothers learned that leadership—at every level—is the most important thing on the battlefield.

They started Echelon Front to teach these same leadership principles to companies across industries throughout the business world that want to build their own high-performance, winning teams. This book explains the SEAL leadership concepts crucial to accomplishing the most difficult missions in combat and how to apply them to any group, team, or organization. It provides the reader with Jocko and Leif's formula for success: the mindset and guiding principles that enable SEAL combat units to achieve extraordinary results.

It demonstrates how to apply these directly to business and life to likewise achieve victory. The book covers various topics such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.

A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

From an early age, children are taught to color inside the lines, and any color that strays outside the lines is seen as a mistake to be avoided. Perfectionism is a naturally limiting mindset. Imperfectionism, on the other hand, frees us to live outside the lines, where possibilities are infinite, mistakes are allowed, and self-judgment is minimal.

The old way to approach perfectionism was to inspire people to "let go" of their need for perfection and hope they could do it. The new way is to show people how simple but highly strategic "mini actions" can empower them to gradually and effortlessly "let go" of perfectionism. This book applies the science of behavior modification directly to the roots of perfectionism, resulting in a new and superior method for change. Imperfectionists aren't so ironic as to have perfect lives: they're just happier, healthier, and more productive at doing what matters.

Almost every business leader admits that too often, they have a great year on the top line, but too little to show on the bottom line. And when they can't or won't take on more debt, they stay stalled, unable to fund the people, technology, equipment, facilities, acquisitions or expansion that will help their business grow and thrive. With often-overlooked solutions to the five core challenges to building a strong bottom line to fund growth, Profit in Plain Sight resolves that dilemma.

This book will resonate with every business leader at any level who is tired of saying or hearing "We don't have the budget for that" and wants to grow their bottom line and their business by selling more products and services, to more of the right customers, at higher prices, and lower costs... in less time than they're spending on email.

The 55 Profit Accelerators contained in Profit in Plain Sight were synthesized from over 30 years of business experience, often in tough turnaround situations. They're proven, they're classic, they work, they're never taught in business schools, and they have nothing to do with conventional cost-cutting or accounting techniques. Instead, they deliver take-it-to-the-bank results.

Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

Falling in love is easy. Staying in love—that’s the challenge! How can you keep your relationship fresh and growing amid the demands, conflicts, and just plain boredom of everyday life?

In the #1 New York Times international bestseller The 5 Love Languages, you’ll discover the secret that has transformed millions of relationships worldwide. Whether your relationship is flourishing or failing, Dr. Gary Chapman’s proven approach to showing and receiving love will help you experience deeper and richer levels of intimacy with your partner—starting today.

The 5 Love Languages is as practical as it is insightful. Updated to reflect the complexities of relationships today, this new edition reveals intrinsic truths and applies relevant, actionable wisdom in ways that work.

Includes the Love Language assessment so you can discover your love language and that of your loved one.