Con las sutiles herramientas de la antropologÃa contemporánea, tanto de gabinete como de campo, Natalia Radetich se lanzó a la jungla de concreto para conocer desde dentro la mecánica por la que Uber, quizá la más emblemática de las aplicaciones para el transporte de pasajeros, crea sus mensajes para convencer —y mantener enganchados— a conductores y usuarios, y para, con total descaro, eludir su responsabilidad fiscal y patronal. Escrito con rigor y sagacidad, ricamente documentado y nutrido de observaciones en el terreno, este libro desmenuza los elementos de un novedoso fenómeno que está ocurriendo delante de nosotros, lo mismo en la movilidad, el reparto de alimentos o la mensajerÃa: la uberización del trabajo. En ese escenario despiadado ha surgido, sin embargo, un ánimo solidario entre quienes sufren la precarización laboral.
Este libro resultará clave para entender la actual etapa del capitalismo y los mecanismos de la apropiación empresarial.
From the visionary author of Sudden Death, You Dreamed Of Empires is a hallucinatory, revelatory, colonial revenge story. One morning in 1519, conquistador Hernán Cortés entered the city of Tenochtitlan – today's Mexico City. Later that day, he would meet the emperor Moctezuma in a collision of two worlds, two empires, two languages, two possible futures.
Cortés was accompanied by his nine captains, his troops, and his two translators: Friar Aguilar, a taciturn, former slave, and Malinalli, a strategic, former princess. Greeted at a ceremonial welcome meal by the steely princess Atotoxli, sister and wife of Moctezuma, the Spanish nearly bungle their entrance to the city. As they await their meeting with Moctezuma – who is at a political, spiritual, and physical crossroads, and relies on hallucinogens to get himself through the day and in quest for any kind of answer from the gods – the Spanish are ensconced in the labyrinthine palace.
Soon, one of Cortés's captains, JazmÃn Caldera, overwhelmed by the grandeur of the city, begins to question the ease with which they were welcomed into the city, and wonders at the risks of getting out alive, much less conquering the empire. You Dreamed Of Empires brings to life Tenochtitlan at its height, and reimagines its destiny. The incomparably original Alvaro Enrigue sets afire the moment of conquest and turns it into a moment of revolution, a restitutive, fantastical counter-attack, in a novel so electric and so unique that it feels like a dream.