Jocko Willink and Leif Babin served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq. Through difficult months of sustained combat, Jocko, Leif, and their SEAL brothers learned that leadership—at every level—is the most important thing on the battlefield.

They started Echelon Front to teach these same leadership principles to companies across industries throughout the business world that want to build their own high-performance, winning teams. This book explains the SEAL leadership concepts crucial to accomplishing the most difficult missions in combat and how to apply them to any group, team, or organization. It provides the reader with Jocko and Leif's formula for success: the mindset and guiding principles that enable SEAL combat units to achieve extraordinary results.

It demonstrates how to apply these directly to business and life to likewise achieve victory. The book covers various topics such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.

A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Almost every business leader admits that too often, they have a great year on the top line, but too little to show on the bottom line. And when they can't or won't take on more debt, they stay stalled, unable to fund the people, technology, equipment, facilities, acquisitions or expansion that will help their business grow and thrive. With often-overlooked solutions to the five core challenges to building a strong bottom line to fund growth, Profit in Plain Sight resolves that dilemma.

This book will resonate with every business leader at any level who is tired of saying or hearing "We don't have the budget for that" and wants to grow their bottom line and their business by selling more products and services, to more of the right customers, at higher prices, and lower costs... in less time than they're spending on email.

The 55 Profit Accelerators contained in Profit in Plain Sight were synthesized from over 30 years of business experience, often in tough turnaround situations. They're proven, they're classic, they work, they're never taught in business schools, and they have nothing to do with conventional cost-cutting or accounting techniques. Instead, they deliver take-it-to-the-bank results.