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Extreme Ownership

Jocko Willink and Leif Babin served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq. Through difficult months of sustained combat, Jocko, Leif, and their SEAL brothers learned that leadership—at every level—is the most important thing on the battlefield.

They started Echelon Front to teach these same leadership principles to companies across industries throughout the business world that want to build their own high-performance, winning teams. This book explains the SEAL leadership concepts crucial to accomplishing the most difficult missions in combat and how to apply them to any group, team, or organization. It provides the reader with Jocko and Leif's formula for success: the mindset and guiding principles that enable SEAL combat units to achieve extraordinary results.

It demonstrates how to apply these directly to business and life to likewise achieve victory. The book covers various topics such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.

A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

2015

by Ashlee Vance

Elon Musk is the most daring entrepreneur of our time. There are few industrialists in history who could match Elon Musk's relentless drive and ingenious vision. A modern alloy of Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs, Musk is the man behind PayPal, Tesla Motors, SpaceX, and SolarCity, each of which has sent shock waves throughout American business and industry. More than any other executive today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as a science fiction fantasy.

In this lively, investigative account, veteran technology journalist Ashlee Vance offers an unprecedented look into the remarkable life and times of Silicon Valley's most audacious businessman. Written with exclusive access to Musk, his family, and his friends, the book traces his journey from his difficult upbringing in South Africa to his ascent to the pinnacle of the global business world. Vance spent more than fifty hours in conversation with Musk and interviewed close to three hundred people to tell the tumultuous stories of Musk's world-changing companies and to paint a portrait of a complex man who has renewed American industry and sparked new levels of innovation—all while making plenty of enemies along the way.

In 1992, Elon Musk arrived in the United States as a ferociously driven immigrant bent on realizing his wildest dreams. Since then, Musk's roller-coaster life has brought him grave disappointments alongside massive successes. After being forced out of PayPal, fending off a life-threatening case of malaria, and dealing with the death of his infant son, Musk abandoned Silicon Valley for Los Angeles. He spent the next few years baffling his friends by blowing his entire fortune on rocket ships and electric cars. Cut to 2012, however, and Musk had mounted one of the greatest resurrections in business history: Tesla, SpaceX, and SolarCity had enjoyed unparalleled success, and Musk's net worth soared to more than $5 billion. At a time when many American companies are more interested in chasing easy money than in taking bold risks on radical new technology, Musk stands out as the only businessman with enough dynamism and vision to tackle—and even revolutionize—three industries at once.

Vance makes the case that Musk's success heralds a return to the original ambition and invention that made America an economic and intellectual powerhouse. Elon Musk is a brilliant, penetrating examination of what Musk's career means for a technology industry undergoing dramatic change and offers a taste of what could be an incredible century ahead.

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