Drive: The Surprising Truth about What Motivates Us offers a paradigm-shattering view of what truly propels us in our personal and professional lives. Renowned author Daniel H. Pink challenges long-held beliefs about motivation with a bold new perspective.

Most people believe that motivation is driven by external rewards such as money—the classic carrot-and-stick approach. However, Pink illustrates that this method is outdated and ineffective in the modern world. Instead, he introduces the concept that true motivation comes from within, focusing on the deeply human needs to direct our own lives, pursue mastery in our endeavors, and seek a greater purpose.

Drawing upon four decades of scientific research in human motivation, Pink not only reveals the mismatch between prevailing business practices and scientific insights but also provides a path forward with innovative strategies for creating environments that foster intrinsic motivation.

With a compelling narrative, Drive articulates the three fundamental elements of genuine motivation—autonomy, mastery, and purpose. This insightful book serves as a guide to rethinking conventional approaches to motivation and transforming the way we live and work.