The Dip is an iconic bestseller by the popular business blogger and bestselling author, Seth Godin. In this insightful book, Godin proves that winners are really just the best quitters. They quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project, job, hobby, or company starts out fun but then gets really hard and not much fun at all. This might be a Dip—a temporary setback that will improve if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What sets superstars apart is their ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security.

Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.