The Culture Map

Breaking Through the Invisible Boundaries of Global Business

2014

by Erin Meyer

The Culture Map: Breaking Through the Invisible Boundaries of Global Business is an insightful and practical guide by INSEAD professor Erin Meyer, aimed at helping you understand and navigate the complexities of cultural differences in both your work and personal life.

The book dives into the nuances of international business communication and cooperation, explaining why Americans often start with positive comments before delivering criticism, while French, Dutch, Israelis, and Germans are more direct. It explores how Latin Americans and Asians are influenced by hierarchical structures, and why Scandinavians might view the ideal boss as a peer rather than a superior.

Erin Meyer provides a field-tested model for decoding cultural differences that affect international business. Her book combines an analytical framework with practical, actionable advice to thrive in a global environment, making it an indispensable resource for professionals engaged in cross-cultural interactions.

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