Getting to Yes is the key text on problem-solving negotiation, offering a proven, step-by-step strategy for reaching mutually acceptable agreements in any conflict.
Based on the work of the Harvard Negotiation Project, this book guides you through the process of negotiation by:
Getting to Yes has been thoroughly updated and revised, making it a universally applicable method for negotiating personal and professional disputes without getting angry or being taken advantage of.
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now.
Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.