Melanie Notkin is an entrepreneur, author, speaker, spokesperson, and marketer, recognized as the leading voice of the nearly 50 percent of American women who are childless. She is the founder and creator of the popular Savvy Auntie® lifestyle brand—a celebration of modern, cosmopolitan aunthood.

Notkin's book on the subject, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids, was a Wall Street Journal bestseller. Her writing has appeared in The New York Times and she is a contributor to the Huffington Post and PsychologyToday.com. She lives in New York City.

Melanie is a foremost expert on the emerging demographic of childless, often single, women and her data and insights on the PANK (Professional Aunts No Kids) – the influential and growing female cohort she uncovered and coined in 2008 – have been featured in prominent media outlets such as The New York Times, Forbes, and CNN.

Her reported memoir, Otherhood: Modern Women Finding a New Kind of Happiness, received a Booklist Starred Review. In 2009, Melanie established Auntie’s Day, an annual day set aside to honor and celebrate all the other mothers in a child’s life every fourth Sunday in July.