How do we see the world around us?

Ways of Seeing is a groundbreaking work by John Berger that challenges the traditional ways of viewing art. First published in 1972, the book is based on the acclaimed BBC television series.

Berger explores the intricate relationship between what we see and what we know. "Seeing comes before words. The child looks and recognizes before it can speak." This fundamental idea sets the stage for a deeper understanding of visual culture.

The book emphasizes that seeing establishes our place in the world, and while we describe our world with words, they can never replace the visual experience.

Berger's work is celebrated for its ability to demystify the art world and empower readers to engage with images directly. It has been described as an "eye-opener," transforming how audiences perceive paintings and visual media.

Whether you're an art aficionado or a curious observer, Ways of Seeing invites you to see the world with fresh eyes and a liberated perspective.