Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

The Design of Everyday Things is a must-read for anyone involved in the creation or utilization of objects, from physical items to computer programs and conceptual tools. This book could forever change how you experience and interact with your physical surroundings.

It opens your eyes to the perversity of bad design and the desirability of good design, raising your expectations about how things should be designed. Through entertaining and insightful analysis, cognitive scientist Don Norman emphasizes the importance of excellent design in influencing consumer behavior.

With black and white photographs and illustrations throughout, this book provides simple rules for creating usable designs: make things visible, exploit natural relationships between function and control, and intelligently use constraints.