Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think. There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.

Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.

These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion:

• Management deals in reality. Marketing deals in perception.
• Management demands better products. Marketing demands different products.
• Management deals in verbal abstractions. Marketing deals in visual hammers.

Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa.

Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

The Girl Who Was Plugged In by James Tiptree, Jr. (aka Alice Sheldon) is a critically acclaimed work, celebrated for its compelling short fiction. The novella, awarded the Hugo for best novella in 1974, presents a dystopian future dominated by corporate power, where traditional advertising is obsolete and life itself becomes a form of commercial influence through celebrities and product placements.

In this world, Philadelphia ("P.") Burke, a seventeen-year-old girl with profound deformities, is given a second chance at life after a suicide attempt. She is selected to become one of these pivotal celebrities, operating a flawless, brainless body engineered specifically for this role. As she steps into her new persona, a public figure whose sole responsibility is to be seen purchasing products, she becomes entangled in the complexities of fame, identity, and unexpected love.