Books with category Marketing Mastery
Displaying 2 books

Die Macht Des Marketing: Tipps Um Mit Ihrem Online Business H�here Profite Einzufahren

2013

by Maria Johnsen

Ein solider Business enthalt samtliche verschiedene Aspekte eines Unternehmens fur einen reibungslosen Betrieb. Dieser Plan wird das Produkt verbessern, darin sind eine kostengunstige Marketing-Strategie, Wartungsplane fur Gerate und Anlagen, um sie im Betriebszustand zu halten und geplante Betriebsprufungen fur verschiedenen Teile des Systems, um sicherzustellen, dass die maximale Effizienz immer beibehalten wird.

Durch die standige Uberwachung der verschiedenen Systeme Ihres Business fur Effizienz konnen Methoden der Kostensenkung leichter gefunden und in einer schnelleren Weise implementiert werden.

Ich habe diskutiert uber Trends im Online Geschaft. Ich teile mit Ihnen meine erfahrungen in diesem Buch. Entdecken Sie, wie das Geschaft Gewinn zu erhohen und Geld verdienen online.

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

1980

by Al Ries, Jack Trout

Positioning is the first book to tackle the issues of communicating to a skeptical, media-blitzed public. It describes a revolutionary approach to creating a "position" in a prospective customer's mind—one that reflects a company's own strengths and weaknesses, as well as those of its competitors.

Written in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message embed themselves into the collective subconscious of your market—and stay there.
  • Position a follower to occupy a niche not claimed by the leader.
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name.
  • Build your strategy around your competition's weaknesses.
  • Reposition a strong competitor and create a weak spot.
  • Use your present position to its best advantage.
  • Choose the best name for your product.
  • Determine when—and why—less is more.
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

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