The Design of Everyday Things is a must-read for anyone involved in the creation or utilization of objects, from physical items to computer programs and conceptual tools. This book could forever change how you experience and interact with your physical surroundings.

It opens your eyes to the perversity of bad design and the desirability of good design, raising your expectations about how things should be designed. Through entertaining and insightful analysis, cognitive scientist Don Norman emphasizes the importance of excellent design in influencing consumer behavior.

With black and white photographs and illustrations throughout, this book provides simple rules for creating usable designs: make things visible, exploit natural relationships between function and control, and intelligently use constraints.