Tony Fadell, the leader of the teams that created the iPod, iPhone, and Nest Learning Thermostat, shares over 30 years of Silicon Valley experience in this unorthodox guide to making things worth making. Build is a mentor in a box, offering personal stories, practical advice, and insights into some of the most impactful products and people of the 20th century.

With quick entries that build on each other, Tony charts his journey from product designer to leader, startup founder, executive, and mentor. He uses captivating examples, such as the process of building the very first iPod and iPhone, to help readers tackle problems they're currently facing, from securing startup funding to managing workplace challenges.

Through his experiences with mentors like Steve Jobs and Bill Campbell, Tony advocates for old-school, unorthodox advice. He emphasizes that while human nature doesn't change, what we create can. His guidance focuses on leading and managing effectively, not reinventing the wheel, to make things worth making.

Why is the sky blue? Why is pink for girls and blue for boys? Why do prisoners wear orange? And why can one color have so many opposite meanings? If lobsters are a red emblem of privilege, how is it that a red flag can also be the banner of Communism?

Jude Stewart, a design expert and writer, digs into this rich subject with gusto, telling her favorite stories about color as she discovers what it can really mean. Each chapter is devoted to a color, opening with an infographic map that links such unlikely pairings as fox-hunting and flamingos. From there on in, you're plunged into a kaleidoscopic tour of the universe that encompasses everything from wildflowers to Japanese warriors. The links between them reveal hidden realities that you never would have suspected.

ROY G. BIV is a reference and inspiration for everyone, with sidebars and graphics galore. The aim is simple: to tantalize and inform, and to make you think about color in a completely new way.