Books with category Business Strategy
Displaying 4 books

The Influence of Military Strategies to Business

2023

by M.D. White

Business Management and Leadership Expert, M.D. White, releases a groundbreaking book, “The Influence of Military Strategies to Business.” This military-based guide takes the best wartime tactics and practices and teaches you how you can apply them in your business—and your political or personal life—successfully.

As a Business Strategy and Psychological Warfare Consultant, M.D. White leverages his extensive experience to offer tested and trusted strategies for business owners, managers, executives, politicians, and public figures to manage high-stakes situations with great success.

This book provides a clear roadmap for unlocking, growing, and strengthening one's influence, presence, and abilities. Developed within a systematic and comprehensive framework, it utilizes the art of war in a revolutionary way, revealing that the path to smooth business victory and mutually beneficial dialogue can be found in unexpected but rewarding places.

The world of business is a battlefield. You must be prepared. As Sun Tzu said, “The art of war teaches us to rely not on the likelihood of the enemy’s not coming, but on our own readiness to receive him.” This book emphasizes the importance of preparation, because it's only a matter of time before challenges arise.

If you're involved in business or any environment where politics are at play, The Influence of Military Strategies to Business is the preparation you need to succeed.

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

2017

by Cliff Lerner

Explosive Growth offers a compelling and inspiring narrative that provides entrepreneurs with a rare behind-the-scenes look into the creation of the first online dating app that grew to 100 million users. The book combines lively and often hilarious storytelling with genius growth tactics, numerous case studies, and a step-by-step playbook to help your startup grow massively.

Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth transcends the narrow entrepreneurial audience to appeal to readers and business students eager to learn about startup life and entrepreneurship. It reveals the highest highs and lowest lows of running a startup.

Cliff Lerner's online dating startup, Snap Interactive, was at the brink of running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app began to acquire 100,000 new users daily for free, and soon after, the stock price skyrocketed 2,000 percent, setting off a chain of extraordinary events filled with sudden success and painful lessons.

You will learn how to:

  • IGNITE EXPLOSIVE GROWTH by creating a remarkable product
  • Identify the ONLY 3 METRICS THAT MATTER
  • Explore valuable VIRAL GROWTH strategies to grow rapidly
  • Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
  • Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION

Common Stocks and Uncommon Profits and Other Writings

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel.

This book is invaluable reading and has been since it was first published in 1958. The updated paperback retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right, in an expanded preface and introduction.

Common Stocks and Uncommon Profits and Other Writings is the updated edition of the 1958 original publication, presenting Fisher's ideas to a new generation of investors. It contains all the investment wisdom of the original edition, along with an expanded foreword and introduction by Ken Fisher.

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

1980

by Al Ries, Jack Trout

Positioning is the first book to tackle the issues of communicating to a skeptical, media-blitzed public. It describes a revolutionary approach to creating a "position" in a prospective customer's mind—one that reflects a company's own strengths and weaknesses, as well as those of its competitors.

Written in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message embed themselves into the collective subconscious of your market—and stay there.
  • Position a follower to occupy a niche not claimed by the leader.
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name.
  • Build your strategy around your competition's weaknesses.
  • Reposition a strong competitor and create a weak spot.
  • Use your present position to its best advantage.
  • Choose the best name for your product.
  • Determine when—and why—less is more.
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

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