Why do some changes fail while others succeed? This is the central question that Jeffrey M. Hiatt addresses in ADKAR: A Model for Change in Business, Government, and Our Community. Hiatt explains the origin of the ADKAR model and explores what drives each building block of ADKAR: Awareness, Desire, Knowledge, Ability, and Reinforcement.

Learn how to build awareness, create desire, develop knowledge, foster ability, and reinforce changes in your organization. The ADKAR Model is changing how we think about managing the people side of change and provides a powerful foundation to help you succeed at change.

The ADKAR perspective can help you develop a "new lens" through which to observe and influence change, whether you are working for change in your public school system, a small city council, your department at work, or leading an enterprise-wide change initiative. View change in a new way, see the barrier points, understand the levers that can move your changes forward, and use ADKAR to help ensure your changes are a success.

Based on research with more than 2600 companies from 59 countries, ADKAR is a simple and holistic way to manage change.