Nir Eyal is an author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. Eyal has made significant contributions in understanding the intersection of technology, psychology, and business, which has positioned him as a thought leader in the field of habit-forming products.

He holds an MBA from Stanford University and a BA from Emory University. Eyal has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. His insights on technology, psychology, and business have been featured in publications such as the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

He continues to share his knowledge and research through his blog at NirAndFar.com, where he explores topics related to behavior design, habit formation, and the ethics of manipulation in technology.