Gary Vaynerchuk, born Gennady Alexandrovich Vaynerchuk on November 14, 1975, is an American businessman, author, speaker, and internet personality. He is commonly known by his alias Gary Vee. Vaynerchuk is a co-founder of the restaurant reservation software company Resy and Empathy Wines. Initially recognized as a wine critic who expanded his family's wine business, he is now more renowned for his work in digital marketing and social media. Currently, Gary serves as the chairman of VaynerX, a New York-based communications company, and as the CEO of VaynerX subsidiary VaynerMedia.

In addition to his entrepreneurial ventures, Gary Vaynerchuk is an angel investor and advisor for companies such as Uber, Birchbox, Snapchat, Facebook, Twitter, and Tumblr. He is a frequent keynote speaker at global conferences on entrepreneurship and technology.