No Logo is a groundbreaking work of cultural criticism that delves into the insidious practices and far-reaching effects of corporate marketing. This provocative, well-written study serves as a front-line report on the battle against consumerism, exploring the powerful potential of a growing activist movement that is set to alter the course of the 21st century.

As global corporations compete for the hearts and wallets of consumers, a new generation has begun to battle consumerism with its own best weapons. The book reveals how the Nike swoosh has transformed from an athletic status-symbol into a metaphor for sweatshop labor. It also highlights how teenaged McDonald's workers are risking their jobs to join the Teamsters and how "culture jammers" utilize spray paint, computer hacking, and anti-propagandist wordplay to undercut the slogans of billboard ads.

No Logo challenges and enlightens students of sociology, economics, popular culture, international affairs, and marketing. Naomi Klein's analysis documents the forces opposing corporate rule and explores the cultural and economic conditions that made the emergence of that opposition inevitable.